Documentation

Field references, integration guides, and product docs. Pick a product to dive in.

Dealerships Data

Rooftop-level firmographics for every US & Canada dealership — franchise mix, inventory, headcounts, and tech stack.

How it works

Dealers is a normalized firmographic record for every retail rooftop across the US and Canada — the dealership itself as data, with no person-level PII. Browse and filter the full universe for free, then spend 1 credit to unlock a record — the same rate and the same wallet as a verified contact. You're only ever charged for net-new rooftops; anything you already own is skipped, never re-charged.

1
Filter

Narrow the rooftop universe by state or province, OEM franchise, inventory count, and more. Every match shows a masked preview with its franchise mix and inventory count.

2
Buy

Unlock the rooftops you want — 1 credit each, debited from your shared wallet. Rooftops you already own are skipped automatically.

3
Download

Records save to your account and export as CSV in seconds. Re-download anything you own for free, any time, from My Orders.

66K+
retail rooftops, US & Canada
20K+
OEM-franchise stores
28
columns per record — 24 unlocked on purchase

CSV fields

Every order ships as a standard UTF-8 comma-separated file with a header row — the exact columns below. Pipe-delimited fields (franchises, martech) pack multiple values into one cell. Drops cleanly into Salesforce, HubSpot, Apollo, Excel, or Sheets.

Identity & web

  • dealer_namePublic-facing dealership name.
  • legal_business_nameRegistered legal entity name, where known.
  • dealer_website_urlPrimary website URL for the rooftop.
  • dealer_idStable Hermes identifier for the rooftop.
  • dealer_website_idWebsite host key (primary domain) for the rooftop.

Location

  • dealer_streetStreet address.
  • dealer_cityCity.
  • dealer_stateState / province (2-letter code).
  • dealer_zipZIP / postal code.
  • dealer_countryCountry — US or CA.

Phone lines

  • phonePrimary listed number for the rooftop.
  • main_phoneMain switchboard line.
  • sales_phoneSales department line.
  • service_phoneService department line.
  • parts_phoneParts department line.

Franchise & inventory

  • oem_franchisesPipe-delimited OEM franchises carried (e.g. Ford|Lincoln).
  • dealer_inventory_countLive vehicle inventory at this rooftop.

Firmographics

  • founded_yearYear the dealership was founded.
  • years_in_businessYears in operation.
  • total_employee_countEstimated total headcount.
  • decision_maker_countEstimated decision-makers on staff.

Social profiles

  • facebookFacebook page URL, where present.
  • instagramInstagram profile URL, where present.
  • x_twitterX / Twitter profile URL, where present.
  • youtubeYouTube channel URL, where present.

Technographics

  • website_providerWebsite platform vendor (e.g. Cars Commerce, Cox Automotive).
  • website_productSpecific product / tier of that platform.
  • martech_signalsPipe-delimited marketing-tech detected (e.g. Facebook Pixel|Google Tag Manager).

Delivery, credits & the group join

  • Portal or API. Filter, preview, buy, and download in the portal, or pull the same records programmatically from the REST API. One Hermes API key resolves Dealers, Dealer Groups, and Listings — a single integration covers everything you're entitled to.
  • 1 credit = 1 dealer. The same shared wallet powers every product, and credits never expire. Top-up and monthly subscription credits stack and are fully fungible.
  • Joins to Dealer Groups. Each rooftop's dealer_id and dealer_website_id match a Dealer Groups record's member_dealer_ids roster, so Dealers and Dealer Groups line up cleanly — target the store here, target the parent organization in Dealer Groups.
  • Net-new only. Rooftops you already own are skipped rather than re-charged, so re-running a broader filter never double-bills you.

Ready to pull rooftops?

Browsing is free — filter the full universe, then spend a credit only on the stores you want.

Browse Dealers