Documentation

Field references, integration guides, and product docs. Pick a product to dive in.

Dealerships Data

One record per dealership location in the US and Canada - franchises, inventory, headcount, and the software they run.

How it works

Dealers is one record per dealership location across the US and Canada — the store itself as data: address, phone lines, franchises it sells, headcount, and the software it runs. No people, no contact details; that's Dealership Contacts. (The industry calls one location a rooftop, and so do these docs.) Browse and filter every dealership for free, then spend 1 credit to unlock a record — the same rate and the same wallet as a verified contact. You're only ever charged for stores you don't already own.

1
Filter

Narrow the list by state or province, OEM franchise, inventory count, and more. Every match shows a preview — franchise mix and inventory count — with the contact columns hidden until you buy.

2
Buy

Unlock the rooftops you want — 1 credit each, debited from your shared wallet. Rooftops you already own are skipped automatically.

3
Download

Records save to your account and export as CSV in seconds. Re-download anything you own for free, any time, from My Orders.

66K+
retail rooftops, US & Canada
20K+
OEM-franchise stores
28
columns per record — 24 unlocked on purchase

CSV fields

Every order ships as a standard UTF-8 comma-separated file with a header row — the exact columns below. Pipe-delimited fields (franchises, martech) pack multiple values into one cell. Drops cleanly into Salesforce, HubSpot, Apollo, Excel, or Sheets.

Identity & web

  • dealer_namePublic-facing dealership name.
  • legal_business_nameRegistered legal entity name, where known.
  • dealer_website_urlPrimary website URL for the rooftop.
  • dealer_idStable Hermes identifier for the rooftop.
  • dealer_website_idWebsite host key (primary domain) for the rooftop.

Location

  • dealer_streetStreet address.
  • dealer_cityCity.
  • dealer_stateState / province (2-letter code).
  • dealer_zipZIP / postal code.
  • dealer_countryCountry — US or CA.

Phone lines

  • phonePrimary listed number for the rooftop.
  • main_phoneMain switchboard line.
  • sales_phoneSales department line.
  • service_phoneService department line.
  • parts_phoneParts department line.

Franchise & inventory

  • oem_franchisesPipe-delimited OEM franchises carried (e.g. Ford|Lincoln).
  • dealer_inventory_countLive vehicle inventory at this rooftop.

Firmographics

  • founded_yearYear the dealership was founded.
  • years_in_businessYears in operation.
  • total_employee_countEstimated total headcount.
  • decision_maker_countEstimated decision-makers on staff.

Social profiles

  • facebookFacebook page URL, where present.
  • instagramInstagram profile URL, where present.
  • x_twitterX / Twitter profile URL, where present.
  • youtubeYouTube channel URL, where present.

Technographics

  • website_providerWebsite platform vendor (e.g. Cars Commerce, Cox Automotive).
  • website_productSpecific product / tier of that platform.
  • martech_signalsPipe-delimited marketing-tech detected (e.g. Facebook Pixel|Google Tag Manager).

Delivery, credits & the group join

  • Portal or API. Filter, preview, buy, and download in the portal, or pull the same records programmatically from the REST API. One Hermes API key resolves Dealers, Dealer Groups, and Listings — a single integration covers everything you're entitled to.
  • 1 credit = 1 dealer. The same shared wallet powers every product, and credits never expire. Top-up and monthly subscription credits stack and are fully fungible.
  • Joins to Dealer Groups. Each rooftop's dealer_id and dealer_website_id match a Dealer Groups record's member_dealer_ids roster, so Dealers and Dealer Groups line up cleanly — target the store here, target the parent organization in Dealer Groups.
  • Net-new only. Rooftops you already own are skipped rather than re-charged, so re-running a broader filter never double-bills you.

Ready to pull rooftops?

Browsing is free — filter every dealership, then spend a credit only on the stores you want.

Browse Dealers