The Marketcheck alternativefor the profile behind the lot
Marketcheck runs dealer endpoints as well as vehicle ones, and its dealer records name the store, place it, count its live listings and mark it franchise or independent. Hermes Data takes one road further down: a 28-column rooftop profile with founded year, headcount, department phone lines, social profiles and the website technographic block, across 27,689 rooftops in 62 states and provinces at 1 credit each.
Is there a Marketcheck alternative for dealership firmographics?
Hermes Data is the rooftop-profile alternative to Marketcheck. Marketcheck has genuine dealer coverage, not only vehicle coverage: its documented dealer endpoints return a dealer id, name, inventory URL, address and coordinates, a live listing count, a franchise-or-independent type and an optional parent dealership group name, alongside the VIN, market and pricing products it is better known for. Hermes Data sells a different kind of record. One row is one rooftop across 28 columns: public and legal business name, address, separate sales, service and parts lines, OEM franchises carried, live inventory count, founded year, years in business, employee and decision-maker counts, four social profiles, and the technographic block of website_provider, website_product and martech_signals. Coverage is 27,689 franchised and independent rooftops in 62 states and provinces. The price is published and self-serve at 1 credit per dealer, and you take delivery either way: a CSV out of the portal, or the same catalogue over the Dealers API on the shared hd_live_ key.
Hermes Data vs Marketcheck
| Feature | Hermes Data | Marketcheck |
|---|---|---|
| What one row is | One dealership rooftop across 28 columns, 27,689 of them | A dealer directory record beside a large vehicle and VIN catalog |
| Firmographics | Founded year, years in business, employee and decision-maker counts | Documented dealer fields cover identity, location, status and listings |
| Technographics | website_provider, website_product and martech_signals on the row | Depth sits in the vehicle record - specs, history, pricing signals |
| Contact surface | Sales, service and parts lines split out, plus four social profiles | A dealer record carries a primary phone and an optional email |
| How you buy | 1 credit per dealer, self-serve, keep only the rooftops you take | Published plan tiers with a per-call data fee for each endpoint |
| Reach of the catalog | US and Canadian dealership rooftops, and nothing else in the file | Cars, RVs, motorcycles and heavy equipment, plus the United Kingdom |
Where Marketcheck is the better buy
Their catalog is wider than ours in every direction we do not go. Vehicle history behind a VIN, enhanced build decoding, price prediction, market days supply, and coverage of the United Kingdom, recreational vehicles, motorcycles and heavy equipment - we sell none of that, and if it is what you need, buy it there. Our file answers one question instead: who owns and runs the store.
The record is the store, not its stock
Urban Science counted 18,398 franchised rooftops in the U.S. at the end of 2025. Our file is wider than that because it holds independents too - 27,689 rooftops in all - and each one arrives as 28 structured columns you can sort, filter and join, with the four preview columns readable before you spend anything.
The technographic block
Three columns tell you what a rooftop runs: website_provider (the platform vendor), website_product (which tier of it) and martech_signals (the tags detected on the site). Provider is a filter as well as a column, so you can pull every rooftop on one platform in a single pass. If you sell website platforms, chat, retailing tools or attribution, that is your qualification step.
Joins to people and parents
Each rooftop carries dealer_id and dealer_website_id, the join keys into our Contacts product (275,203 verified decision-makers) and into Dealer Groups (1,432 parent groups with full rooftop rosters). One rooftop can be resolved up to its owner and down to the person you need to reach.
Frequently asked questions
What is the best Marketcheck alternative for dealership firmographic data?
Hermes Data Dealers is built for that job. Marketcheck covers dealers as directory records inside a much larger automotive platform. Hermes Data organizes around the rooftop and goes deeper on it: 27,689 franchised and independent dealerships across 62 states and provinces, each row carrying address, sales, service and parts lines, OEM franchises, live inventory count, founded year, headcount, decision-maker count, social profiles and website technographics. It costs 1 credit per dealer.
Does Marketcheck have dealer data as well as vehicle data?
Yes, and it is worth saying plainly. Its documented dealer endpoints return a dealer id, name, inventory URL, address and coordinates, a live listing count, a franchise or independent type, an optional parent dealership group name and a primary phone. That is a solid directory. What Hermes Data adds on the same store is the profile behind it - founded year, years in business, employee and decision-maker counts, department phone lines, social profiles and the website platform it runs.
How do I get Hermes Data dealership records today?
Whichever way suits the workflow. In the portal: filter to the rooftops you want, check the count against the free preview columns, buy at 1 credit each and download a CSV. Or over HTTP: the Dealers API runs on the same hd_live_ key as every other Hermes Data product, with a free browse segment for sizing a selection and an owned segment you can re-read for nothing. Both spend the same wallet and share the same ownership record, so a rooftop bought one way is already yours in the other.
How much does a dealership record cost?
One credit per dealer, with no order minimum and no seat count. A $0.99 trial includes 20 credits, and credits roll over rather than resetting each month, so an unfinished project is not a forfeited budget. The rate is on the site, which means you can size the work before you talk to anyone.
More on dealership records
Try Hermes Data for $0.99
Self-serve access to the automotive data your business runs on. The $0.99 trial gives you 20 credits to spend across Contacts, Dealers, and Dealer Groups. Then auto-upgrade to Starter ($99/mo) — or cancel any time.
Contacts, Dealers, and Dealer Groups are all self-serve on one credit wallet — spend your trial credits on any of them. Vehicle Listings is live too, on its own API subscription (separate from the credit wallet). Explore Listings.