The Ontario car dealer database,including the stack each store runs
1,390 Ontario dealership rooftops, Canada's largest provincial market, each with the website provider, website product and martech signals detected on its site. Build a displacement list from the platforms already in the ground, then unlock rooftops at 1 credit each.
What is the Ontario car dealer database?
The Ontario car dealer database covers 1,390 rooftops in Canada's largest provincial dealership market, and its sharpest use is technographic. Three columns on every record describe the store's web stack: website_provider names the platform vendor, website_product names the tier of that platform, and martech_signals lists what was detected on the site, pipe-delimited. website_provider is part of the documented filter vocabulary, so you can pull every Ontario rooftop running one vendor - the shape of a displacement campaign, or of a partner-integration list - and read the product tier off the records you unlock. Around that sit the firmographics: Ford leads the province's franchise mix, and each record also carries live inventory, employee and decision-maker counts, founded year, years in business, department phone lines and social profiles. The export rebuilds daily, so a platform migration shows up rather than aging quietly in your CRM.
The largest dealer market in the country
1,390 rooftops in one province. MVRO's members alone make up one third of all new-vehicle dealers in Canada, supporting 85,300 jobs and $14 billion in GDP, which is the scale you are addressing before you narrow by anything.
Filter on the platform, not the pitch
website_provider is a filter. Pull every Ontario rooftop on a given vendor to build a displacement list, or invert it and find the stores that run nothing you integrate with yet. website_product and martech_signals ride along on the record itself, so once a rooftop is unlocked you can see which tier of the platform it runs and what tags sit on top of it.
Regulated market, public register
OMVIC oversees more than 8,000 registered dealers and 30,000 salespeople in the province. Every rooftop you buy here is a registered business, which matters when your product touches disclosure, advertising or consumer-facing compliance.
Own a rooftop once
Credits are 1 per rooftop and never expire. A store already on your account is skipped at order time, so re-running the same Ontario provider filter next quarter only charges for the rooftops that were not there before.
Ontario regions we cover
Compliance & sourcing
Every dealer selling vehicles in Ontario is registered with the provincial regulator, so the rooftops on this list are licensed businesses operating under a public registration regime - useful context, though the Dealers record itself does not carry an OMVIC registration number. On the outbound side, note what is absent from the file: there are no email addresses in a Dealers record at all, so it is not a mailing list and CASL has nothing to bite on until you add people data from Contacts and start sending. The rooftop file is licensed for internal use and not for resale as data.
Industry context
Independent research on this segment, from the primary sources. We don't publish these figures — we read them off the publisher's own page, and last checked every one on .
Motor Vehicle Retailers of Ontario · Current figures
MVRO economic contribution (formerly the Trillium Automobile Dealers Association)
MVRO's 1,000+ member dealers make up one third of all new-vehicle dealers in Canada, supporting 85,300 jobs and $14 billion in GDP — one in twenty of all retail jobs in Ontario.
Read it at Motor Vehicle Retailers of OntarioOMVIC · 2025 Annual Report
Ontario Motor Vehicle Industry Council
Every dealer selling vehicles in Ontario must register with OMVIC, the provincial regulator, which oversees more than 8,000 registered dealers and 30,000 salespeople.
Read it at OMVIC
Frequently asked questions
How many Ontario dealership rooftops are covered?
1,390, which makes Ontario the largest provincial dealership market in our Canadian coverage and larger than most U.S. states we break out. The province's most-carried franchise is Ford. The table holds franchised stores and independent lots on the same 28-column schema.
Can I see which website platform an Ontario dealership uses?
Yes. Each rooftop record carries website_provider (the platform vendor, for example Cars Commerce or Cox Automotive), website_product (the specific product or tier of that platform) and martech_signals, a pipe-delimited list of the marketing technology detected on the site. website_provider is also a filter, so you can build a list of every rooftop on one platform vendor before you buy any of it; the product tier and martech list come with the record when you unlock it.
Does the record include the dealership's OMVIC registration number?
No. Licence and registration numbers are not columns in the Dealers product. The record covers identity, address, department phone lines, franchise mix, live inventory, tenure, headcounts, social profiles and website technographics. OMVIC maintains the public register of Ontario dealers separately, and it oversees more than 8,000 registered dealers and 30,000 salespeople.
How is Ontario dealership data priced?
1 credit per rooftop from the same balance used everywhere else on the platform - there is no provincial licence to buy and no minimum volume. Plans run $99, $249 and $999 a month for 150, 500 and 5,000 credits, and a $0.99 trial covers 20 rooftops.
More dealership records
Try Hermes Data for $0.99
Self-serve access to the automotive data your business runs on. The $0.99 trial gives you 20 credits to spend across Contacts, Dealers, and Dealer Groups. Then auto-upgrade to Starter ($99/mo) — or cancel any time.
Contacts, Dealers, and Dealer Groups are all self-serve on one credit wallet — spend your trial credits on any of them. Vehicle Listings is live too, on its own API subscription (separate from the credit wallet). Explore Listings.