The ZoomInfo alternativebuilt only for car dealerships
ZoomInfo is a great generic B2B database. But if you sell to car dealerships, Hermes Data is built for exactly that: 200,000+ verified decision-makers at 20,000+ US and Canadian rooftops. Pay as you go from a $0.99 trial, with no annual contract and no minimum spend.
Is there a ZoomInfo alternative for car dealerships?
Hermes Data is a dealership-native alternative to ZoomInfo. ZoomInfo indexes the entire B2B universe. Hermes Data covers one vertical in far greater depth: franchised and independent car dealerships across the United States and Canada. You filter by OEM franchise, role, dealer group, and state, then download the decision-makers you need as a CSV. The price is public and self-serve: 1 credit per contact. Credits never expire, and you can start for $0.99 instead of signing an annual enterprise contract.
Hermes Data vs ZoomInfo
| Feature | Hermes Data | ZoomInfo |
|---|---|---|
| Coverage focus | Car dealerships only — 20K+ US & Canadian rooftops, in depth | Every B2B industry — broad, shallower on dealerships |
| Pricing | Public, self-serve — 1 credit / contact, $0.99 trial | Quote-only — talk to sales for a number |
| Commitment | Pay-as-you-go, no contract, credits never expire | Typically annual contracts with a minimum spend |
| Dealership filters | OEM franchise, dealer group, rooftop, role, state/province | Generic firmographics — no dealer-group or franchise view |
| Canada | US + Canada, CASL-aware — Canadian rooftops fully covered | US-centric; Canadian dealership depth varies |
| Get started | Sign up and download in minutes — no demo required | Book a demo, then a sales cycle |
Depth over breadth
Every record is a car dealership. You don't get a thin slice of a 100M-company database. You get the general managers, dealer principals, F&I and sales managers, and marketing decision-makers at effectively every rooftop we track — each with its parent dealer group attached.
Transparent, pay-as-you-go pricing
You never have to contact sales to see a price. It's 1 credit per contact, plans start at $99/month, and a trial costs $0.99. Credits roll over and never expire. There's no annual lock-in and no seat minimums.
US + Canada, compliance-aware
We cover both markets, and Canada is a first-class one. CASL is stricter than CAN-SPAM, so we build our Canadian dealership data with that in mind. It isn't bolted onto a US-first product.
Self-serve, not a sales cycle
Filter, preview, and export the list you want from the portal. There's no forced demo, and no waiting on an account rep to pull records for you.
Frequently asked questions
What is the best ZoomInfo alternative for selling to car dealerships?
If your customers are car dealerships, Hermes Data is a purpose-built alternative to ZoomInfo. ZoomInfo is a generic B2B database spanning every industry. Hermes Data covers only automotive retail: 200,000+ verified decision-makers at 20,000+ franchised and independent dealerships across the US and Canada. You also get dealer-group structure, OEM-franchise filters, and public pay-as-you-go pricing that starts at a $0.99 trial.
How is Hermes Data cheaper than ZoomInfo?
Hermes Data is pay-as-you-go: 1 credit per contact, plans from $99/month, and a $0.99 trial for 20 credits. There is no annual contract and no minimum spend. ZoomInfo is typically sold as an annual contract with quote-based pricing and a minimum commitment. So a team that only needs dealership contacts usually pays far less with Hermes Data.
Does Hermes Data cover Canadian dealerships like ZoomInfo?
Yes. Hermes Data covers both the United States and Canada, and treats Canada as a first-class market. Canadian rooftops are fully represented, and the data is built to be CASL-aware. Many US-centric providers handle Canada only lightly.
Do I have to sign an annual contract or book a demo?
No. Hermes Data is fully self-serve. Sign up, filter to the dealerships and roles you want, and download a CSV in minutes for as little as $0.99. There is no demo, no sales cycle, and no annual commitment.
Try Hermes Data for $0.99
Self-serve access to the automotive data your business runs on. The $0.99 trial gives you 20 credits to spend across Contacts, Dealers, and Dealer Groups. Then auto-upgrade to Starter ($99/mo) — or cancel any time.
Contacts, Dealers, and Dealer Groups are all self-serve on one credit wallet — spend your trial credits on any of them. Vehicle Listings is live too, on its own API subscription (separate from the credit wallet). Explore Listings.