The ZoomInfo alternativebuilt only for car dealerships
ZoomInfo is a go-to-market platform with reach almost nobody matches - its own site puts the index at over 500 million contacts and 110 million companies, layered with intent signals, technographics and an engagement suite. Hermes Data trades all of that reach for one industry: more than 270,000 verified decision-makers at more than 27,000 US and Canadian dealership rooftops, at a price you can read without booking anything.
Is there a ZoomInfo alternative for car dealerships?
Hermes Data is the automotive-only option. ZoomInfo indexes the whole B2B universe and sells access as a subscription to its platform; its FY2025 annual report describes contracts that typically run one to three years and are non-cancelable, priced on functionality, user count and how much data a customer pulls into their own systems. Hermes Data is narrower and simpler. It holds franchised and independent car dealerships in the United States and Canada, tags every record with the rooftop, that rooftop's OEM franchises and its parent dealer group, and charges 1 credit for one contact at a rate published on the pricing page. Plans start at $99 a month and run month to month.
Hermes Data vs ZoomInfo
| Feature | Hermes Data | ZoomInfo |
|---|---|---|
| Coverage shape | Car dealerships only - 27,000+ US and Canadian rooftops, in depth | Every industry, worldwide - 500M+ contacts and 110M+ companies |
| How it is priced | Published rate anyone can read - 1 credit buys one contact | On functionality, number of users and data volume, per their 10-K |
| Commitment | Month to month from $99, cancelled in the portal | Subscriptions typically running one to three years, non-cancelable |
| Dealership structure | OEM franchise, parent group and rooftop are native fields | Company hierarchy plus SIC and NAICS industry classification |
| What the product is | A data source - filter, buy, export, then work the list elsewhere | A full platform: intelligence, orchestration and engagement layers |
| Trying it first | $0.99 releases 20 credits against the live dataset | A free trial is offered on their site ahead of a paid package |
One vertical, taken to the floor
Every record we hold is a car dealership. You get dealer principals, general managers, F&I and sales managers, controllers and marketing leads at effectively every rooftop we track, each carrying the store's address, website, live inventory count and OEM franchises.
A price on the page, not behind a form
Nobody has to be contacted to learn what this costs. One credit is one contact, Starter is $99 a month for 150 credits, and $0.99 opens a 20-credit trial that runs 30 days before it rolls into Starter unless you cancel. Unspent credits roll over with no expiry date.
Where ZoomInfo is the better buy
If your market is wider than automotive retail, ZoomInfo wins on reach outright, and it does things this product does not attempt: buying-intent signals, technographic profiles, organizational charts, conversation intelligence and outbound execution inside one platform. We ship rows of dealership data, and nothing else.
Canada counts as a market, not a region
More than 3,400 Canadian rooftops sit alongside the American ones, across 62 states and provinces in total, and a Canadian record carries the identical 15 columns an American one does. We build to CAN-SPAM in the US and CASL in Canada, which is the stricter consent regime of the two.
Frequently asked questions
What is the best ZoomInfo alternative for selling to car dealerships?
If dealerships are your entire market, Hermes Data is the purpose-built option: more than 270,000 verified decision-makers at more than 27,000 franchised and independent rooftops across the United States and Canada, every one tagged with its OEM franchises and its parent dealer group. ZoomInfo remains the stronger choice for a multi-industry territory, since its index spans over 500 million contacts and adds intent, technographics and engagement tooling that Hermes Data does not offer.
How does Hermes Data pricing differ from ZoomInfo's?
The models differ more than the numbers do. Hermes Data publishes a rate: 1 credit per contact, plans from $99 a month, a $0.99 trial for 20 credits, no seat licenses. ZoomInfo's FY2025 annual report states that its subscription pricing is based on the functionality provided, the number of users with access, and the volume of data integrated into the customer's systems, with packages assembled by their team.
Do I have to sign a multi-year contract?
Not with Hermes Data - plans bill monthly and are cancelled from the portal, and any credits already in the balance stay yours. ZoomInfo's own SEC filing describes subscription contracts that typically run one to three years and are non-cancelable, billed annually, semi-annually or quarterly in advance, so the two are bought on very different timescales.
Can either tool filter by OEM franchise or dealer group?
That is the practical split. ZoomInfo classifies companies with SIC and NAICS codes and maps corporate hierarchy, which finds automotive dealers as an industry. In Hermes Data the franchise a store holds and the group that owns it are fields on the record itself, so you can pull every Toyota rooftop in Ontario, or every store inside one dealer group, without approximating it from an industry code.
More on dealership contacts
Try Hermes Data for $0.99
Self-serve access to the automotive data your business runs on. The $0.99 trial gives you 20 credits to spend across Contacts, Dealers, and Dealer Groups. Then auto-upgrade to Starter ($99/mo) — or cancel any time.
Contacts, Dealers, and Dealer Groups are all self-serve on one credit wallet — spend your trial credits on any of them. Vehicle Listings is live too, on its own API subscription (separate from the credit wallet). Explore Listings.