The dealership controllermarketing list for the person who approves the spend
Reach the finance office. Get verified controllers, comptrollers, and dealership CFOs at 20,000+ franchised and independent dealerships across the US and Canada. Filter by OEM franchise, dealer group, and state, then download a CSV. It's 1 credit per contact, and $0.99 to start.
What is a dealership controller marketing list?
A dealership controller marketing list is a targeted set of verified contacts for the controllers who run the accounting office at car dealerships. The controller owns the DMS, closes the month, and reviews the contracts and recurring costs the general manager agrees to — which is why deals that stall at a dealership usually stall there. Hermes Data builds this list from its dealership dataset of 200,000+ verified decision-makers at 20,000+ US and Canadian rooftops, matching the controller, comptroller, and dealership-CFO titles. You filter down to that role, then narrow by OEM franchise, dealer group, and state or province, and export names, titles, and verified emails as a CSV. It's 1 credit per contact, starting at a $0.99 trial.
The office that approves the spend
The GM says yes; the controller decides whether it survives the budget. If you sell DMS and accounting software, payroll and HR, floorplan or banking services, tax and compliance, or expense management, the controller is the evaluator — not the person you brief after the fact.
Controller, comptroller, and CFO
Dealership finance titles aren't standardized. This list matches Controller, Comptroller, and dealership Chief Financial Officer, so you reach the finance lead whatever a given rooftop calls the job. Every record carries its actual title, so you can see what you bought.
Rooftop or group, your call
Accounting consolidates upward. Filter to controllers at individual rooftops, or to the dealer groups that run one back office across many stores — each record carries the parent group, so you can tell the difference before you send.
CSV in minutes, pay-as-you-go
Preview the count, export a CSV, and drop it into your CRM or sequencer. 1 credit per contact, credits never expire, and you can start for $0.99 with no annual contract.
Industry context
Independent research on this segment, from the primary sources. We don't publish these figures — we read them off the publisher's own page, and last checked every one on .
NADA · 2025 full-year edition
NADA Data: Annual Financial Profile of America's Franchised New-Car Dealerships
Franchised dealerships sold 16.2 million light-duty vehicles and topped $1.3 trillion in total sales, writing more than 276 million repair orders.
Semi-annual and annual; ~16,990 franchised light-vehicle dealerships.
Read it at NADANADA · 2026 report, on 2025 payroll data
NADA Dealership Workforce Study
Sales consultants carry the highest turnover in the dealership and service advisors the second highest, with turnover retreating toward pre-pandemic highs.
Over 253,000 payroll records across more than 60 dealership job titles.
Read it at NADA
Frequently asked questions
What is a dealership controller marketing list?
It is a targeted list of verified contacts — names, titles, and emails — for the controllers who run the accounting office at car dealerships. Hermes Data lets you filter its dataset of 200,000+ dealership decision-makers down to the controller role, including the comptroller and dealership-CFO title variants. You can narrow by franchise, dealer group, and state, then download the result as a CSV. A trial costs $0.99.
Does the list include comptrollers and dealership CFOs?
Yes. Dealership finance titles vary by store, so the controller list matches Controller, Comptroller, and dealership Chief Financial Officer. Each record carries the exact title as it appears at that rooftop, so you can segment further or write to the specific title if your messaging depends on it.
Should I contact the controller or the general manager?
It depends on what you sell. The general manager owns the store's P&L and opens doors, so operational and marketing offers usually start there. The controller owns the DMS, the month-end close, and recurring vendor costs, so accounting, payroll, banking, tax, and compliance offers land better in the finance office. Many teams export both roles and sequence them together.
How much does a dealership controller contact list cost?
Pricing is pay-as-you-go: 1 credit per contact. Plans start at $99/month, and a $0.99 trial gets you 20 credits. Credits roll over and never expire. There is no annual contract and no minimum spend, so you only pay for the controllers you export.
More dealership contacts
Try Hermes Data for $0.99
Self-serve access to the automotive data your business runs on. The $0.99 trial gives you 20 credits to spend across Contacts, Dealers, and Dealer Groups. Then auto-upgrade to Starter ($99/mo) — or cancel any time.
Contacts, Dealers, and Dealer Groups are all self-serve on one credit wallet — spend your trial credits on any of them. Vehicle Listings is live too, on its own API subscription (separate from the credit wallet). Explore Listings.