The F&I managermarketing list for the dealership's highest-margin desk
Reach the finance and insurance office. Get verified F&I managers, finance managers, and F&I directors at 20,000+ franchised and independent dealerships across the US and Canada. Filter by OEM franchise, dealer group, and state, then download a CSV. It's 1 credit per contact, and $0.99 to start.
What is an F&I manager marketing list?
An F&I manager marketing list is a targeted set of verified contacts for the finance and insurance managers at car dealerships. F&I is where the deal is financed and where service contracts, GAP, and protection products are sold — the highest-margin square footage in the building. Publicly traded dealer groups averaged $2,534 in F&I gross profit per vehicle retailed in Q3 2025, up 5.2% year over year, which is why product providers, lenders, menu-software vendors, and compliance firms all compete for this desk's attention. Hermes Data builds this list from its dataset of 200,000+ verified decision-makers at 20,000+ US and Canadian rooftops, matching F&I manager, finance manager, and F&I director titles. It's 1 credit per contact, starting at a $0.99 trial.
The margin desk, and everyone knows it
Service contracts, GAP, prepaid maintenance, appearance protection, lending. F&I gross per vehicle has climbed toward record highs, so if you sell products, menus, lender integrations, or compliance tooling, this is the buyer with both the budget and the mandate.
A queue problem you can lead with
Nearly half of buyers wait more than thirty minutes to get into F&I, and CDK found NPS drops sharply once that wait passes the half-hour mark. Speed-to-F&I is a live, measured problem — a far better opening than a generic capabilities pitch.
Every title the office goes by
Matches F&I Manager, Finance Manager, Finance Director, and F&I Director. Each record carries its exact title and rooftop, plus the parent dealer group — which matters when a group runs one F&I program across every store.
CSV in minutes, pay-as-you-go
Preview the count, export a CSV, and drop it into your CRM or sequencer. 1 credit per contact, credits never expire, and you can start for $0.99 with no annual contract.
Industry context
Independent research on this segment, from the primary sources. We don't publish these figures — we read them off the publisher's own page, and last checked every one on .
Haig Partners · Q3 2025
The Haig Report
Publicly traded auto retail groups averaged $2,534 in F&I gross profit per vehicle retailed in Q3 2025, up 5.2% year over year and approaching record highs.
Quarterly, free to read.
Read it at Haig PartnersCDK Global · 2026 edition, published January 29, 2026
Friction Points Study
Buyer Net Promoter Score at the dealership fell from +48 to +29, and dealer AI adoption rose to 39% from 28%, even as deal times improved.
Read it at CDK Global
Frequently asked questions
What is an F&I manager marketing list?
It is a targeted list of verified contacts — names, titles, and emails — for the finance and insurance managers at car dealerships. Hermes Data filters its dataset of 200,000+ dealership decision-makers to the F&I manager, finance manager, and F&I director titles. You can narrow by franchise, dealer group, and state, then download a CSV. A trial costs $0.99.
Who sells to dealership F&I managers?
Vehicle service contract and GAP providers, prepaid maintenance and appearance protection companies, lenders and indirect finance sources, F&I menu and e-contracting software vendors, compliance and training firms, and reinsurance advisors. F&I is the dealership's highest-margin department, so it draws the densest vendor competition in the store.
Does the list cover F&I directors at the group level?
Yes. Every record carries its rooftop and parent dealer group, so you can filter to F&I leadership at group-owned stores, which is where a single F&I program is often set for many rooftops at once. Filter by dealer group to reach the stores that share a program, or by rooftop to reach individual finance offices.
How much does an F&I manager contact list cost?
Pricing is pay-as-you-go: 1 credit per contact. Plans start at $99/month, and a $0.99 trial gets you 20 credits. Credits roll over and never expire. There is no annual contract and no minimum spend, so you only pay for the F&I managers you export.
More dealership contacts
Try Hermes Data for $0.99
Self-serve access to the automotive data your business runs on. The $0.99 trial gives you 20 credits to spend across Contacts, Dealers, and Dealer Groups. Then auto-upgrade to Starter ($99/mo) — or cancel any time.
Contacts, Dealers, and Dealer Groups are all self-serve on one credit wallet — spend your trial credits on any of them. Vehicle Listings is live too, on its own API subscription (separate from the credit wallet). Explore Listings.