The dealership sales managermarketing list for the desk that runs the floor
Reach the sales desk. Get verified sales managers, general sales managers, and sales directors at 20,000+ franchised and independent dealerships across the US and Canada. Filter by OEM franchise, dealer group, and state, then download a CSV. It's 1 credit per contact, and $0.99 to start.
What is a dealership sales manager marketing list?
A dealership sales manager marketing list is a targeted set of verified contacts for the managers who run the sales floor at car dealerships. The sales manager desks deals, owns the CRM and the lead process, and manages the sales staff — which makes them the operational buyer for anything touching leads, follow-up, training, or desking. It is a role under measurable pressure: buyer Net Promoter Score at the dealership fell from +48 to +29 in CDK's 2026 Friction Points Study, while sales consultant turnover remains the highest of any role in the store. Hermes Data builds this list from its dataset of 200,000+ verified decision-makers at 20,000+ US and Canadian rooftops, matching sales manager, general sales manager, and sales director titles. It's 1 credit per contact, starting at a $0.99 trial.
The operational buyer for anything lead-shaped
CRM, lead routing, follow-up automation, desking tools, appointment setting, sales training, mystery shopping. The sales manager lives in those systems all day and feels the friction before anyone above them does.
A problem they already know they have
One in four buyers who start online have to start over in-store, and CDK found dealership NPS dropping from +48 to +29 even as deal times improved. You are not writing to someone who needs convincing that the process leaks — only that you can plug it.
Every title the desk goes by
Matches Sales Manager, General Sales Manager, Sales Director, and new- and used-car manager variants. Each record carries the exact title as it appears at that rooftop, so you can write to a GSM differently than to a used-car manager.
CSV in minutes, pay-as-you-go
Preview the count, export a CSV, and drop it into your CRM or sequencer. 1 credit per contact, credits never expire, and you can start for $0.99 with no annual contract.
Industry context
Independent research on this segment, from the primary sources. We don't publish these figures — we read them off the publisher's own page, and last checked every one on .
CDK Global · 2026 edition, published January 29, 2026
Friction Points Study
Buyer Net Promoter Score at the dealership fell from +48 to +29, and dealer AI adoption rose to 39% from 28%, even as deal times improved.
Read it at CDK GlobalCox Automotive · 16th annual, published January 2026
Car Buyer Journey Study
76% of new-vehicle buyers reported being highly satisfied with the buying process, an all-time high, even as 62% said owning a car had become too costly.
2,300 consumers who bought a new or used vehicle in the prior 12 months.
Read it at Cox AutomotiveNADA · 2026 report, on 2025 payroll data
NADA Dealership Workforce Study
Sales consultants carry the highest turnover in the dealership and service advisors the second highest, with turnover retreating toward pre-pandemic highs.
Over 253,000 payroll records across more than 60 dealership job titles.
Read it at NADA
Frequently asked questions
What is a dealership sales manager marketing list?
It is a targeted list of verified contacts — names, titles, and emails — for the managers who run the sales floor at car dealerships. Hermes Data filters its dataset of 200,000+ dealership decision-makers to the sales manager, general sales manager, and sales director titles. You can narrow by franchise, dealer group, and state, then download a CSV. A trial costs $0.99.
Does the list separate general sales managers from sales managers?
Every record carries the exact title as it appears at that rooftop, so you can filter or segment between a General Sales Manager, a Sales Manager, a Sales Director, and new- or used-car manager variants. The distinction matters in practice: a GSM typically sits above the desk managers and closer to the general manager's budget.
Should I contact the sales manager or the general manager?
The sales manager is the operational buyer and the GM is usually the budget. For tools the sales floor uses daily — CRM, lead handling, desking, training — the sales manager feels the pain and often drives the evaluation, then brings the GM in to approve. For store-wide spend, start with the GM. Many teams export both roles and sequence them together.
How much does a sales manager contact list cost?
Pricing is pay-as-you-go: 1 credit per contact. Plans start at $99/month, and a $0.99 trial gets you 20 credits. Credits roll over and never expire. There is no annual contract and no minimum spend, so you only pay for the sales managers you export.
More dealership contacts
Try Hermes Data for $0.99
Self-serve access to the automotive data your business runs on. The $0.99 trial gives you 20 credits to spend across Contacts, Dealers, and Dealer Groups. Then auto-upgrade to Starter ($99/mo) — or cancel any time.
Contacts, Dealers, and Dealer Groups are all self-serve on one credit wallet — spend your trial credits on any of them. Vehicle Listings is live too, on its own API subscription (separate from the credit wallet). Explore Listings.