The dealership service managermarketing list for fixed operations
Reach fixed ops. Get verified service managers, service directors, and fixed operations directors at 20,000+ franchised and independent dealerships across the US and Canada. Filter by OEM franchise, dealer group, and state, then download a CSV. It's 1 credit per contact, and $0.99 to start.
What is a dealership service manager marketing list?
A dealership service manager marketing list is a targeted set of verified contacts for the managers who run the service drive and fixed operations at car dealerships. Fixed ops is the department that carries dealership profitability through soft sales months: service and parts wrote more than 276 million repair orders in 2025. It is also the department losing ground — dealerships handled 12% fewer service visits than in 2018, with return rates on two-year-old vehicles falling from 72% to 54%. Hermes Data builds this list from its dataset of 200,000+ verified decision-makers at 20,000+ US and Canadian rooftops, matching service manager, service director, and fixed operations director titles. It's 1 credit per contact, starting at a $0.99 trial.
A retention problem with numbers attached
Among owners of vehicles two years old or newer, the share returning to the selling dealer fell from 72% to 54% in two years. If you sell retention marketing, scheduling, inspection tooling, or customer communication, the buyer already has the problem quantified.
The department that funds the store
Service and parts reached 13.2% of total dealership sales dollars, up from 12.4% the year before. Fixed ops absorbs overhead when vehicle margins compress, which is exactly when service managers get budget that the sales floor doesn't.
Every title fixed ops goes by
Matches Service Manager, Service Director, Fixed Operations Director, and parts manager variants. Each record carries its exact title and rooftop plus the parent dealer group, so you can reach a group's fixed-ops leadership or an individual drive.
CSV in minutes, pay-as-you-go
Preview the count, export a CSV, and drop it into your CRM or sequencer. 1 credit per contact, credits never expire, and you can start for $0.99 with no annual contract.
Industry context
Independent research on this segment, from the primary sources. We don't publish these figures — we read them off the publisher's own page, and last checked every one on .
Cox Automotive · November 2025
Automotive Service Industry Study
Dealerships handled 12% fewer service visits than in 2018, and among owners of vehicles two years old or newer, the share returning to their selling dealer fell from 72% to 54% in two years.
1,974 vehicle owners surveyed April–May 2025.
Read it at Cox AutomotiveNADA · 2025 full-year edition
NADA Data: Annual Financial Profile of America's Franchised New-Car Dealerships
Franchised dealerships sold 16.2 million light-duty vehicles and topped $1.3 trillion in total sales, writing more than 276 million repair orders.
Semi-annual and annual; ~16,990 franchised light-vehicle dealerships.
Read it at NADA
Frequently asked questions
What is a dealership service manager marketing list?
It is a targeted list of verified contacts — names, titles, and emails — for the managers who run service and fixed operations at car dealerships. Hermes Data filters its dataset of 200,000+ dealership decision-makers to the service manager, service director, and fixed operations director titles. You can narrow by franchise, dealer group, and state, then download a CSV. A trial costs $0.99.
What's the difference between a service manager and a fixed operations director?
The service manager runs the service drive itself — advisors, technicians, and throughput. The fixed operations director sits above service and parts together, and at larger stores or dealer groups owns both departments' P&L. Both titles are in this list and carry their exact title on the record, so you can target the drive or the department head depending on what you sell.
Why is dealership service a growing market for vendors?
Because dealerships are winning less of it than they used to. Cox Automotive's November 2025 Service Industry Study found dealerships handled 12% fewer service visits than in 2018, losing work to independent and quick-service shops, while return rates among owners of near-new vehicles fell from 72% to 54% in two years. Service revenue is still growing, which means the budget to fix retention exists.
How much does a service manager contact list cost?
Pricing is pay-as-you-go: 1 credit per contact. Plans start at $99/month, and a $0.99 trial gets you 20 credits. Credits roll over and never expire. There is no annual contract and no minimum spend, so you only pay for the service managers you export.
More dealership contacts
Try Hermes Data for $0.99
Self-serve access to the automotive data your business runs on. The $0.99 trial gives you 20 credits to spend across Contacts, Dealers, and Dealer Groups. Then auto-upgrade to Starter ($99/mo) — or cancel any time.
Contacts, Dealers, and Dealer Groups are all self-serve on one credit wallet — spend your trial credits on any of them. Vehicle Listings is live too, on its own API subscription (separate from the credit wallet). Explore Listings.