The California dealershipcontacts database
20,119 verified decision-makers across 1,653 California dealership rooftops, from Los Angeles and Orange County to the Bay Area and the Central Valley. Filter by OEM franchise, dealer group, and role, then download a CSV. It's 1 credit per contact, and $0.99 to start.
What is the California dealership contacts database?
The California dealership contacts database is Hermes Data's verified list of decision-makers at California car dealerships. It covers 20,119 verified contacts across 1,653 franchised and independent rooftops in the state — general managers, dealer principals, controllers, F&I and sales managers, and marketing leaders. Toyota is the most-franchised OEM across those rooftops. California is the largest U.S. dealership market by verified contact count in our data, and its buying centers are concentrated: Southern California alone outweighs most entire states. You filter by franchise, dealer group, role, and metro, then export names, titles, and verified emails as a CSV. It's 1 credit per contact, starting at a $0.99 trial.
The deepest single-state contact pool we hold
20,119 verified decision-makers across 1,653 California rooftops. Franchised and independent, with the parent dealer group attached to each store so you can tell a single-point store from a 40-rooftop group.
Built for how California is actually sold
California is not one territory. Filter to Southern California, the Bay Area, or the Central Valley independently — most reps here own a metro, not a state, and the list should match the patch.
Toyota-heavy, and the powertrain mix is shifting
Toyota is the most-franchised OEM across California rooftops. The state's mix is also moving fast — CNCDA reports hybrids at a record 22.1% share while ZEV registrations fell 24.8% in the first half of 2026. Filter by franchise to target a brand's dealer body directly, or exclude the brands you already sell into.
Pay-as-you-go, no contract
1 credit per contact. Plans start at $99/month, and a trial costs $0.99. Credits roll over and never expire, so there's no annual lock-in on a territory you might re-scope next quarter.
California metros we cover
Compliance & sourcing
California is the one U.S. state where B2B contact data clearly sits inside a consumer-privacy statute. The CCPA's carve-out for business-to-business contact information lapsed at the start of 2023, so a California dealership contact is personal information under the CCPA/CPRA — which means the recipient's access, deletion, and opt-out rights apply to the record you're holding, not just to consumer data. Practically, that means honoring opt-outs promptly and keeping a real suppression list. Our side: every record is collected from public and dealer sources, verified through a multi-channel process, and tied to a specific rooftop. It's licensed for your own outbound under our terms of service, and not for resale.
Industry context
Independent research on this segment, from the primary sources. We don't publish these figures — we read them off the publisher's own page, and last checked every one on .
California New Car Dealers Association · Q2 2026, published July 20, 2026
California Auto Outlook
California registered 864,848 new light vehicles in the first half of 2026, down 7.7%, while hybrids hit a record 22.1% share and ZEV registrations fell 24.8%.
Quarterly, built on Experian Automotive registration data.
Read it at California New Car Dealers AssociationUrban Science · Year-end 2025 review
Automotive Franchise Activity Report
The U.S. ended 2025 with 18,398 franchised dealership rooftops, essentially flat against 18,374 a year earlier.
Counts franchised rooftops; NADA's ~16,990 counts reporting franchised dealerships. Different methodologies — not interchangeable.
Read it at Urban Science
Frequently asked questions
How many car dealerships does the California database cover?
Hermes Data covers 1,653 California dealership rooftops, franchised and independent, with 20,119 verified decision-maker contacts across them. That is the largest verified contact pool of any single U.S. state in our data. You can filter to a metro, an OEM franchise, a dealer group, or a role before you export.
Which California metros are included?
All of them. Coverage spans Los Angeles, Orange County, San Diego, the San Francisco Bay Area, San Jose, Sacramento, the Inland Empire, and the Central Valley including Fresno, Bakersfield, and Stockton. You can filter the database to a single metro or to a set that matches your sales territory.
Is California dealership contact data subject to the CCPA?
Yes. The CCPA's exemption for business-to-business contact information expired at the start of 2023, so business contact records for California individuals are personal information under the CCPA/CPRA. That means the people on your list have access, deletion, and opt-out rights. Hermes Data supplies verified business records tied to real dealership rooftops for your own outreach under our terms of service; honoring opt-out and deletion requests promptly is part of running the outbound program.
How much does the California dealership database cost?
Pricing is pay-as-you-go: 1 credit per contact. Plans start at $99/month, and a $0.99 trial gets you 20 credits. Credits never expire and there is no annual contract, so you only pay for the California dealership contacts you export.
More dealership contacts
Try Hermes Data for $0.99
Self-serve access to the automotive data your business runs on. The $0.99 trial gives you 20 credits to spend across Contacts, Dealers, and Dealer Groups. Then auto-upgrade to Starter ($99/mo) — or cancel any time.
Contacts, Dealers, and Dealer Groups are all self-serve on one credit wallet — spend your trial credits on any of them. Vehicle Listings is live too, on its own API subscription (separate from the credit wallet). Explore Listings.